I am Nikhil Dahal
Digital Marketing and Search Engine Optimisation (SEO)
Digital Marketing and Search Engine Optimisation (SEO) Specialist with a strong focus on improving online visibility, driving targeted traffic, and increasing conversions through data-driven strategies. The approach is aligned with modern search evolution, including AI-powered search systems, Answer Engine Optimisation (AEO), and Generative Engine Optimisation (GEO), ensuring visibility not only on traditional search engines like Google but also within AI-driven platforms and conversational tools.
Businesses are helped to grow by making their websites more discoverable, structured, and understandable for both users and AI systems, while also ensuring a smooth and engaging user experience for visitors.
Work includes end-to-end SEO, including keyword research, competitor analysis, on-page optimisation, technical SEO improvements, and performance tracking. Alongside SEO, digital marketing campaigns are managed across Google Ads and Meta (Facebook/Instagram) ads to generate high-quality leads and improve overall ROI. Organic and paid strategies are combined with AI-aware optimisation practices to deliver measurable and future-ready growth.
Passion lies in turning websites into powerful digital assets that not only rank well but also appear in AI-generated answers, featured snippets, and next-generation search experiences while converting visitors into customers. For businesses looking to strengthen online presence in both traditional search and AI-driven discovery, the goal is to make websites more visible, effective, and conversion-focused.
My Services
Digital Marketing Strategy
Combine SEO, Google Ads, and Meta Ads into a complete digital marketing strategy that drives consistent traffic, leads, and business growth. Every campaign is backed by data, analytics, and performance tracking to ensure measurable results.
Google Ads (Get Instant Traffic & Leads)
Create and manage Google Ads campaigns that deliver fast, targeted traffic to your website. From keyword targeting to ad setup and conversion tracking, I help you get real leads and maximise your return on investment.
Meta Ads (Facebook & Instagram Growth)
Run targeted ads on Facebook and Instagram to reach the right audience based on their interests, location, and behaviour. My goal is to increase brand awareness, engagement, and generate quality leads for your business.
On-Page SEO: Make Your Website Easy to Understand (for Users, Google & AI)
Website content is optimised so both search engines and AI systems can clearly interpret structure, intent, and relevance. This includes keyword optimisation, titles, meta descriptions, headings, and internal linking.
Content is structured not only for Google rankings but also for AI-driven results such as featured snippets, voice search, and AI-generated answers.
Result: improved rankings, stronger AI visibility, and higher-quality organic traffic.
Technical SEO (Fix What Blocks Search Engines)
Technical barriers that prevent proper crawling, indexing, and interpretation are identified and resolved. This includes site speed, Core Web Vitals, crawl errors, indexing issues, and broken site structures.
A technically optimised website ensures smooth performance for search engines.
Result: better indexing, improved performance, and stronger visibility across search engines.
Off-Page SEO (Build Authority That Google)
Authority is built through high-quality backlinks, digital PR, and trusted online mentions.
These authority signals are now used not only for Google rankings but also by AI systems when determining which sources are reliable for generating answers.
Result: increase domain authority, stronger rankings, and higher chances of being referenced by AI systems.
Local SEO (Get Found by Nearby Customers)
Local visibility is optimised for Google Maps and location-based search results so nearby customers can easily discover relevant services.
With the rise of AI-powered local recommendations, business listings are structured to appear in both traditional local search and AI-assisted discovery systems.
Result: more calls, inquiries, and real-world customer conversions.
Answer Engine Optimisation (AEO)
Content is optimised to appear in AI-generated answers, featured snippets, voice search, and conversational engines like Google AI Overviews, ChatGPT-style responses, and Bing Copilot.
The focus shifts from ranking pages to becoming the actual source of answers in AI systems.
Result: increased zero-click visibility and authority in answer-based search systems.
Generative Engine Optimisation (GEO) (Visibility in AI Tools & Generative Search)
Content is structured to be understood, trusted, and referenced by generative AI systems such as ChatGPT, Gemini, Perplexity, and similar platforms.
This involves semantic clarity, entity optimisation, and authoritative structuring so AI systems can confidently use the content in responses.
Result: improved presence inside AI-generated outputs and future-proof search visibility.
Education and Experiences
Bachelor’s in Computer Science and Information Technology (BSc CSIT)
From – Orchid International College, Gaushala, Kathmandu, Nepal (T.U.)
A strong academic and practical foundation in computer science and information technology, with in-depth exposure to core areas such as programming languages, data structures, operating systems, computer networks, software engineering principles, and database management systems.
Gained understanding of emerging technologies and modern computing concepts, along with their real-world applications. Developed strong analytical thinking and structured problem-solving abilities through academic projects, coding assignments, and practical labs.
Strengthened technical skills by working on hands-on tasks that involved designing, developing, and troubleshooting software solutions, which enhanced my ability to approach real-world computing challenges logically and efficiently.
High School
From – Arniko Awasiya Higher Secondary School, Biratnagar, Nepal
School Leaving Certificate – 2014
From – Bal Kalyan Vidya Mandir (B.K.V.M.) Secondary Boarding School, Biratnagar, Nepal
Digital Marketing and Search Engine Optimisation Specialist
Sathi Edtech Pvt. Ltd., Kathmandu, Nepal
As a Digital Marketing and SEO Specialist, I am responsible for planning and executing end-to-end digital marketing strategies to drive traffic, leads, and online visibility. My role includes managing both organic and paid marketing channels, with SEO as a core specialisation alongside performance marketing campaigns. I handle Google Ads and Meta (Facebook/Instagram) advertising campaigns, including campaign setup, audience targeting, budget optimisation, and conversion tracking to improve ROI and lead quality. On the SEO side, I conduct advanced keyword research, search-intent mapping, and competitor analysis to inform content strategy and drive organic growth. I also manage on-page SEO, including content optimisation, metadata structuring, internal linking, and site architecture improvements. In addition, I perform technical SEO audits covering indexing, crawlability, Core Web Vitals, and overall site performance, coordinating with developers for implementation. In many cases, I independently resolve technical SEO issues by directly implementing fixes using basic coding (HTML, CSS, and CMS-level edits) without relying on developers, especially for metadata adjustments, layout corrections, indexing fixes, and on-page performance improvements. I continuously analyse performance using Google Analytics, Search Console, and ad platforms to refine strategies and improve both organic and paid results.
Terma Project (USA – Operations based in Kathmandu, Nepal)
As part of the digital marketing journey, I worked on improving overall online visibility and lead generation for US-targeted websites across multiple niches, including e-commerce websites related to Animal and Khukuri products, a food blog niche, and newly structured websites in the music and tax domains. My responsibilities included managing SEO strategies as well as supporting paid advertising campaigns. I developed keyword strategies based on global search intent and competitive research, and implemented on-page SEO improvements such as content restructuring, semantic optimisation, and technical enhancements for better indexing and crawlability. I also contributed to off-page SEO through link-building and authority development. Alongside SEO, I supported Google Ads campaigns for traffic acquisition and conversion optimisation, and assisted with Meta Ads campaigns to improve audience reach and engagement. I also contributed to website setup and optimisation tasks, where I applied basic coding and CMS-level modifications to fix SEO and structural issues without depending on developers. I regularly analysed performance data from both SEO and paid channels to optimise campaigns and improve overall marketing efficiency.
Last Door Solutions, Kathmandu, Nepal
As a Digital Marketing and SEO Specialist, I worked on improving online visibility and performance for multiple client projects. My role included SEO strategy development, keyword research, competitor analysis, and search trend evaluation to guide content and marketing direction. I implemented on-page SEO improvements, including content optimisation, metadata structuring, and site enhancements, to improve rankings and traffic. I also supported off-page SEO activities such as backlink building and authority growth. In digital marketing, I assisted in running Google Ads and Meta Ads campaigns, focusing on campaign setup, audience targeting, and performance monitoring to improve reach and conversions. I used analytics tools to track performance and provide insights for campaign optimisation and reporting. I also handled minor technical fixes and website updates using basic coding and CMS-level edits to resolve SEO issues quickly without developer dependency.
ARG Marketing, Kathmandu, Nepal
I started my career in digital marketing, working across both SEO and paid advertising channels. My responsibilities included assisting in SEO activities such as keyword research, on-page optimisation, content structuring, and basic technical SEO implementation. I also supported off-page SEO through link-building and directory submissions. In digital marketing, I assisted in setting up and monitoring Google Ads and Meta (Facebook/Instagram) campaigns, including ad creation support, audience targeting, and performance tracking. I also performed basic website edits and troubleshooting using HTML/CSS and CMS tools to fix SEO-related issues such as metadata, indexing, and on-page structure without developer assistance. This role gave me foundational experience in both organic and paid marketing, along with exposure to campaign reporting, analytics, performance optimisation, and hands-on technical execution.